Competitions, Artworks, and Canisters
Don Papa Rum is a highly visual brand. When it first launched in 2012, the first industry and community to take notice was from the art and design community. The magical and dream-like imagery captured the imagination and inspired people to explore this world for themselves. Capitalizing on the visual language helped the brand cut through different language barriers and is one of the reasons the brand has presence in 30 plus countries to date.
The natural affinity that emerged between Don Papa Rum and art/design inspired the brand to launch an art competition in 2015. It was open invite to gallery represented artists to submit an artwork inspired by Don Papa and the land of Sugarlandia.
The winning artwork was then translated into a special canister packaging which was then sold in the different Don Papa markets around the world. In addition to their art being introduced into audiences outside the Philippines, the winning artists were awarded with artistic sojourns in key artistic capitals around the world. It has been five years and we have sent winners to Paris, Florence, New York, London and soon Barcelona.
The Art Canisters resulting from this competition were well received in the markets they were made available in. Moreover, they have proven to be very collectible.
The main platform for the Don Papa Art Competition has been Art Fair Philippines, the most popular and prestigious contemporary art fair in the Philippines. Because of its participation in Art Fair Philippines, the brand has quietly and slowly built a solid reputation as a supporter of visual arts. In 2019, France launched their own art competition.
Don Papa recognizes the creative power of art to get a specific message across. And so, moving forward, we are giving a more thoughtful approach to how we support artistic endeavors. In 2021, focus is shifted to investing in the artist and their artistic process by way of supporting the ArtFairPH residency programs. We have seen the positive effects of artistic immersion with the winners of the past Don Papa Art Competition and how the art sojourns helped deepen their knowledge, widened their horizons or even validated their chosen path. In supporting residency programs we see the opportunity to have deeper and more meaningful conversations with artists. Also we see this as an opportunity to dialogue with artists to come up with work that can help raise awareness on key issues like conservation.
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