DON PAPA IN THE NEWS
BLEEDING HEART RUM CO'S DON PAPA RUM SHERRY CASKS FINISH PRODUCT LAUNCH
All Don Papa's EU markets (ten countries) plus the Philippines, EU markets include France, Germany Spain, Italy, Belgium and the UK.
A MILLION BOTTLES MORE: HOW PH-MADE DON PAPA RUM IS CONQUERING THE WORLD
The story of Don Papa is well-known by now—how British-born Stephen Carroll founded a premium rum brand in 2012 at the heart of sugarlandia, Negros Island, and grew it into a fine spirits company enjoyed not just in the Philippines but the world over.
DON PAPA: CHANGING THE FACE OF PHILIPPINE RUM
If you look at the Don Papa 10 packaging clearly, the man now has a longer beard—to signify his age over the years. “We actually have less animals this time as the focus now is Don Papa,” explains brand and communications head Monica Llamas. “The inspiration here was ‘What would be he if he got older and perhaps even lost in the wild?” So you’ve got the longer beard and he looks somewhat aged and ‘wilder.’ We kept elements like the slug, gecko, snail and of course, the tarsier. But now you see exotic birds that you would find deep in the heart of a jungle."
DON PAPA, IL DOLCE RUM FILIPPINO CHE STA CONQUISTANDO IL MONDO
There are 9,000 bottles of Don Papa Sevillana Cask Finish, of which 1,200 are destined for Italy, which can be ordered and purchased by the end of October, as well as being destined to a selected number of bars.
DON PAPA MASSKARA HITS TOP 10 IN FRENCH SUPERMARKETS
According to a Nielsen ScanTrack report, Don Papa Masskara was the 10th best product launch in French supermarkets in 2018.