DON PAPA RUM UNVEILS STUNNING NEW PACKAGING
NEW LOOK. SAME SOUL. WILD HEART.
MEET THE NEW LOOK
Don Papa Rum, the award-winning premium Filipino rum has revealed
a breathtaking new look — a bold redesign that pays tribute to the lush,
untamed wildlife of the Philippines.
The refreshed packaging transforms the brand’s signature storytelling into an intricate work of art, featuring an unnamed number of hidden creatures waiting to be discovered
across the bottle and artwork. The new bottle is now 30% lighter, contributing to a significant reduced carbon emissions and supporting sustainability, a key step as Don Papa continues to evolve within Diageo’s premium rum portfolio.
For over a decade, Don Papa’s packaging has captivated drinkers and designers alike, earning global acclaim for its rich narrative artistry. This latest evolution takes that creativity even further — from label to glass — with exquisitely engraved bottle details that bring the brand’s island story to life in three dimensions.
A NEW ERA FOR DON PAPA: MERGING ARTISTRY AND GLASS INNOVATION
Cristhel Molina, Global Marketing and Innovations Manager, shared her excitement:
“We’re incredibly proud of this new design — it’s a beautiful extension of what makes Don Papa so unique. Since our first design awards in 2013, our bottle has always told a story, but this time, our innovation team has truly outdone themselves. By integrating the label’s visual language into the glass itself, they’ve reimagined what a rum bottle can be. It’s daring, it’s unexpected, and it’s pure Don Papa.”
From the jungles of Negros Island to bars and backbars around the world, Don Papa’s new bottle design captures the spirit, creativity, and magic of the Philippines — one that’s sure to enchant rum lovers everywhere.
