DON PAPA RUM UNVEILS STUNNING NEW PACKAGING
NEW LOOK. SAME SOUL. WILD HEART.
A NEW ERA FOR DON PAPA: MERGING ARTISTRY AND GLASS INNOVATION
Don Papa Rum, the award-winning premium Filipino rum has revealed a breathtaking new look — a bold redesign that pays tribute to the lush, untamed wildlife of the Philippines.
The refreshed packaging transforms the brand’s signature storytelling into an intricate work of art, featuring an unnamed number of hidden creatures waiting to be discovered across the bottle and artwork. The new bottle is now 30% lighter, contributing to a significant reduced carbon emissions and supporting sustainability, a key step as Don Papa continues to evolve within Diageo’s premium rum portfolio.
From the jungles of Negros Island to bars and backbars around the world, Don Papa’s new bottle design captures the spirit, creativity, and magic of the Philippines — one that’s sure to enchant rum lovers everywhere.
